Thanks to
+Rachel Besser the Fashion Market Editor at +Refinery29 now
I know how to pronounce ZARA. I cannot believe I have been pronouncing it
incorrectly all this time and not only me but even the most popular fashion
Gurus in South Africa.
So according to Rachel, +Refinery29 who are currently in A Coruña, the Spanish retailer Zara is not pronounced
“zah-ruh”. Not at all. Not even close.“How the hell do you pronounce
Zara correctly, anyway? Luckily, one of the retailer’s communications reps was
kind enough to set the record straight for us,” R29 asked.The answer? It’s pronounced
“dzah-dah”. Wait, what?
For those of you who like your
history, Zara is based in Artexio, Spain, where the dominant dialect is
Northern Castilian and Z’s are pronounced as a soft “th” and their R’s more
like a hard “d’ sound.
Huh! Who would have thunk it? asked Rachel
This is how I think ZARA is pronounced
Follow the link below to See how +Rachel Besser pronounced ZARA:
http://www.graziadaily.co.za/graziafashion/weve-been-pronouncing-zara-wrong-this-whole-time/
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